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One would say , if Yelp wishes to avoid the appearance of manipulation of reviews to increase paid advertising.
Just stop filtering reviews.
So why does yelp continually fight Lawsuit after Lawsuit to be allowed to keep filtering reviews?
By San Francisco filmmaker Kaylie Milliken says she never intended to be on the bad side of one the largest tech companies in the world. But, after she heard from a small business owner (her doctor) that Yelp seemed to be engaging in questionable business practices — removing positive reviews because the doctor hadn’t advertised with Yelp
They call it their Non-recommended Section and unless you carefully look for it you will most likely not find it. If you Click the link below it will take you to our non-recommended review section on our yelp page!
Many of us rely on Yelp for advice on restaurants, dry cleaners, retailers, handymen, gardeners, and so on under the assumption that it is a democratic site that supports all comments, good and bad, without bias. Nothing could be further from the truth.
Part of this ruling
The Judge hearing this case
Noted that even if Yelp removes “positive reviews or writes negative reviews themselves to pressure the companies to pay for advertising, [that is] at most, hard bargaining” and therefore perfectly legal.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.